Chrysler’s Ram brand has a big hole in its line-up – one left empty when its former German partner, Daimler AG, decided to end a tie-up that had provided the U.S. maker with a version of the big European Sprinter van.
But that gap may soon be filled by a product sharing project with Fiat, Chrysler’s Italian partner. Fiat’s Iveco Daily or the smaller Fiat Ducato would readily replace the old Dodge Sprinter – and be marketed, going forward, with the badge of the new Ram division.
Meanwhile, Chrysler appears ready to turn to Iveco to cover another, smaller product hole, reports WardsAuto.com. Fiat’s little Doblo, an urban European delivery truck, could give Ram a product to toss up against the likes of the Ford TransitConnect.
The two models would cover “different opportunities” in the market, Ram’s new product marketing chief, Rob Hegbloom, told Wards, confirming long-standing rumors that the U.S. truck brand might find opportunities to ally with both Fiat and Iveco.