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Ram Truck Sales Bolstering Chrysler Group Profits

Brand making inroads in full-size pickup segment.

by on Oct.31, 2014

The Ram 1500 EcoDiesel is the brand's fastest-selling model. Ram is gobbling up marketshare in the full-size pickup segment.

The battle for pickup truck supremacy is getting more intense and Ram is enjoying a run that is not only gaining it a larger marketshare, but also a major contribution to Chrysler Group’s bottom line.

While Ram is still No. 3 on the list of full-size truck sales, it’s an active player in the segment and, perhaps more importantly, the brand’s leadership is ready to jump in and scrap for sales.

Power Up!

Bob Hegbloom, the new head of the Ram brand, said during a luncheon meeting with reporters that he was both surprised and disappointed with the Chrysler Group’s showing in the Consumer Reports annual quality survey, adding the company was moving to fix the problems cited by he influential magazine. (more…)

Are New Names Coming For Ram Truck Line-up?

Bye-bye Dakota?

by on Nov.10, 2010

Would the new Dodge Dakota do better under a new name? Big changes apparently are coming.

To accommodate plans for a Dodge Dakota replacement under the new Ram truck brand, Chrysler is said to be considering a name change for its pickups, two sources have told our columnist, Mike Levine, who also serves as editor of

The current Ram truck line is split into the 1500 half-ton and 2500/3500 heavy-duty series. That naming scheme has been used since 1994, when the 1994 Dodge Ram 1500 was introduced with revolutionary styling that helped Dodge triple its share of the light-truck segment by 1998.

Chrysler dropped the Dodge name from its pickups last year in an effort to develop a stronger brand identity from its long-overshadowed line of Dodge cars.

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(The decision to create an all-new Ram brand came, however, as a notable shift in direction in an industry that has, if anything, been trimming its brand count.  General Motors, for one, sold or closed four marques following its bankruptcy, while Ford sold off all its foreign brands and announced plans to close laggard Mercury.)

In trying to figure out a new name for the Dakota successor under Ram trucks, Ram execs are said to have thought about two names: Ram 1000 and Ram 100. We’re told they’re leaning toward Ram 100 because it sounds better, but in doing so, Ram would also change all of the truck names to follow a similar naming convention. Ram 1500, 2500 and 3500 would be replaced by Ram 150, 250 and 350.