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Ford To Unveil Fiesta ST Concept in LA

Part of expanding global line-up of performance vehicles.

by on Nov.03, 2011

Ford will unveil the Fiesta Concept in LA, with a production version to follow in 2012.

Ford will use the Los Angeles Auto Show to reveal the Ford Fiesta ST Concept, the show car hinting at how a future version of its global subcompact might look when it joins the Focus ST as part of the maker’s expanding small car performance portfolio.

Bold and distinctive, the five-door Fiesta ST Concept embodies the spirit of Fiesta’s high-performance history with an infusion of dynamic, futuristic looks and innovative technology, said to Jim Farley, Ford’s global marketing chief.

“The Fiesta has a rich history of high-performance models so a new ST performance model is a logical next step in our performance vehicle strategy for our global small cars,” added Derrick Kuzak, Ford group vice president, Global Product Development.

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The return of the Fiesta to Ford’s U.S. portfolio last year marked the first time the maker had offered a B-segment model in two decades.  Already one of the best-selling models in the rapidly expanding small car segment, the Fiesta has drawn in buyers who want more than the traditional econobox by offering a range of features – such as Ford’s high-tech Sync infotainment system – and more dramatic styling.