Ford will use the Los Angeles Auto Show to reveal the Ford Fiesta ST Concept, the show car hinting at how a future version of its global subcompact might look when it joins the Focus ST as part of the maker’s expanding small car performance portfolio.
Bold and distinctive, the five-door Fiesta ST Concept embodies the spirit of Fiesta’s high-performance history with an infusion of dynamic, futuristic looks and innovative technology, said to Jim Farley, Ford’s global marketing chief.
“The Fiesta has a rich history of high-performance models so a new ST performance model is a logical next step in our performance vehicle strategy for our global small cars,” added Derrick Kuzak, Ford group vice president, Global Product Development.
The return of the Fiesta to Ford’s U.S. portfolio last year marked the first time the maker had offered a B-segment model in two decades. Already one of the best-selling models in the rapidly expanding small car segment, the Fiesta has drawn in buyers who want more than the traditional econobox by offering a range of features – such as Ford’s high-tech Sync infotainment system – and more dramatic styling.