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PSA Picks Atlanta as New North American HQ

French automaker in midst of 10-year plan to return to U.S. market.

by on Feb.02, 2018

PSA's new U.S. chief, Larry Dominique previously served as top U.S. product planner at Nissan.

Groupe PSA, the ambitious French carmaker that purchased GM Europe, selected Atlanta as the site of its new North American headquarters in Atlanta, Georgia.

The headquarters will be operational this month. A core team has already been set up to build the strategy and steer its execution. The decision to locate in Atlanta came after a yearlong, nationwide search to find the optimal balance of business environment, standard of living and workforce.

Global News!

“We looked at every aspect of the Atlanta community and found it to be the most suitable location for us,” said Larry Dominique, president of PSA North America.  (more…)

PSA Lays Out 3-Stage, 10-Year Roadmap for U.S. Return

CEO calls for “100% electrified” line-up by 2025.

by on Jan.19, 2018

PSA CEO Carlos Tavares has been credited with turning around the near-bankrupt French company.

After a 26-year absence from the North American market, French automaker PSA Group is formalizing plans to reenter the market, though in a series of interviews and appearances in Detroit this week, CEO Carlos Tavares made it clear he’s not in a rush.

With the once nearly bankrupt automaker now flying high in most of its other markets, Tavares outlined a three-stage process that will take as much as a decade to complete. In the meantime, he is focusing on several other critical endeavors, including the revival of the Opel/Vauxhall operations PSA purchased from General Motors last year, as well as a plan that call for the company to have 100% of its products electrified by 2025.

Industry News!

“When we go into a country we try to be really cautious,” Tavares said during a Thursday roundtable with a small group of journalists, one of several meetings he held in connection with the annual North American International Auto Show. The plan for North America is “more frugal, more humble” and will require only “a small investment,” he explained.


New Plan for Opel/Vauxhall Revival May Cost Jobs

CEO Lohscheller says all European plants getting updated.

by on Nov.09, 2017

Opel CEO Michael Lohscheller lays out the details for the company's plan, PACE!, to be profitable by 2020.

Opel/Vauxhall officials laid out the plans for the newly separated-from-GM company to be profitable by 2020 while implementing plans to electrify its product portfolio by 2024.

The plan, named PACE!, for profitability includes potential measures to eliminate redundancies with its new parent company, PSA Group. However, Opel/Vauxhall CEO Michael Lohscheller said the company plans to modernize each plant in Europe and allocation of new products will be determined based on plant performance.

Electrifying News!

“Our clear plan is to refrain from forced redundancies,” he said. “We want to keep and modernize every single plant in Europe.”  (more…)

GM Completes Sale of Opel/Vauxhall to France’s PSA

Detroit maker continues downsized focus on profitable markets.

by on Aug.01, 2017

PSA CEO Carlos Tavares and his GM counterpart Mary Barra celebrate the sale of Opel.

Moving faster than many expected, General Motors has completed the sale of its money-losing European operations to PSA Group, the French automaker’s chairman hailing “the birth of a true European champion today.”

The sale was announced last March and marked a major shift by General Motors away from being a global brand operating in virtually every possible market to one focusing on locales where it can be sure of turning a profit. The long-troubled Opel/Vauxhall unit had last operated in the black in 1999 despite repeated turnaround efforts.

Breaking News!

Itself running deep in the red until earlier in the decade, Parisian-based PSA, the parent of the Peugeot and Citroen brands, has delivered an unexpectedly strong turnaround of its own since the original Peugeot family gave up control of the company and Carlos Tavares was brought on board to run the company.


France Expected to Ban Gas, Diesel Vehicles – But Not Until 2040

“A very difficult objective,” admits Environment Minister.

by on Jul.07, 2017

Even before the latest proposal, Paris was considering a ban on diesel vehicles.

France could become one of the first countries to ban the sale of vehicles running on fossil fuels, the country’s Environment Minister this week proposing a complete transition to zero-emissions vehicles.

But it won’t happen quickly, Nicolas Hulot’s plan expected to take until 2040 to roll out. And the minister admitted the “revolution” he is proposing would create some serious challenges for the auto industry. It does help that both French-based automakers have already made major commitments to shift to electric propulsion.

The Last Word!

A number of countries are focusing on alternative powertrain technologies, ranging from hybrids to pure battery-electric vehicles, or BEVs, as well as hydrogen fuel-cell vehicles. That includes China, the world’s largest automotive market. But none have yet gone as far as to actively consider plans to eliminate gas and diesel vehicle sales entirely.


PSA Group Partnering with nuTonomy in Singapore

Boston-based company aims to help PSA with autonomous technology.

by on May.09, 2017

PSA Group is partnering with nuTonomy to develop autonomous vehicles. They will test the Peugeot 3008 in Singapore.

The French automaker PSA Group and nuTonomy of Boston, Massachusetts, a developer of software for self-driving cars, have formed a strategic partnership for testing autonomous vehicles on roads in Singapore.

During the initial phase of the partnership, nuTonomy will install its software, along with specialized sensors and computing platforms, into Peugeot 3008 vehicles that have been customized by PSA’s innovation teams.

Tech News!

Anne Laliron, head of the Business Lab, PSA Group, said, “This collaboration is a significant step towards fully autonomous vehicles, which will enable us to offer different mobility solutions to our customers. We are excited to work together with nuTonomy’s team of software and robotics experts to make the concept of self-driving PSA cars more and more concrete.” (more…)

Exclusive: PSA Planning “3-Phase” Return to U.S. Market

U.S. assembly plant a long-term possibility.

by on Apr.07, 2017

PSA's new US chief, Larry Dominique previously served as top US product planner at Nissan.

With the launch of the new Travelcar car-sharing service in Los Angeles, French automaker PSA has made its first tentative step back into the U.S. market since the Peugeot brand pulled up stakes in 1991.

The modest project is part of a “three-phase approach” that will eventually see PSA start selling cars in the United States, Larry Dominique, an auto industry veteran and the new North American head of PSA operations, told, in an exclusive interview.

Beyond the Headlines!

How soon you’ll see any of the PSA brands on dealer lots – indeed, whether the French company will rely on a conventional distribution model in the U.S. – hasn’t been determined yet, Dominique cautioned. With the launch of Travelcar, PSA begins exploring a number of options that could eventually include the establishment of an American manufacturing presence.


PSA Makes Tenuous Return to U.S. After 26-Year Absence

French maker intros L.A. carsharing service; aims to start selling Peugeots, Citroens again.

by on Apr.06, 2017

Free2Move gives PSA an opportunity to start building a base in the U.S. before launching sales.

You can’t buy a Peugeot or Citroen in the U.S. But you might soon be able to drive one. PSA, the parent of those two French brands, has launched a new car-sharing service in Los Angeles, called Free2Move, that it’s billing as its “first step” for what may soon become a return to the American market.

PSA was one of a number of European brands that left the U.S. in the 1990s, and the company has openly regretted that decision ever since, frequently suggesting it would make a return. Now, the groundwork is being laid with the Free2Move project, which started up this week at LAX, Tinseltown’s crowded airport.

Breaking News!

Longer-term, said PSA Group in a statement, the goal is “to develop mobility solutions with PSA Group’s cars, before marketing vehicles directly in North America.” No timetable for the next phase of the project has been released.


PSA Purchasing Opel for $2.5B

But GM will remain on the hook for up to $4.5b in pension liabilities.

by on Mar.06, 2017

The ldeal between PSA Group and General Motors was sealed with a handshake between PSA chief Carlos Tavares and GM Chairman and CEO Mary Barra.

This story has been updated with additional information.

General Motors Co. and PSA Group have agreed to a deal in which the French automaker will take over GM’s long-struggling Opel/Vauxhall subsidiary, as well as the Detroit maker’s European financial operations for 2.2 billion euros or $2.5 billion.

For GM, deal ends the company’s long history in Europe, stretching back to the Opel acquisition in 1929. However, it doesn’t completely end the massive losses that have piled up for Opel since it last went into the black in 1999. As part of the deal, GM will retain all of Opel Vauxhall’s pension liabilities and is expected to take a $4 billion to $4.5 billion one-time charge once the deal closes later this year.

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While it ends GM’s long legacy as a truly global automaker, the sale will allow the Detroit carmaker to more fully focus on its two key markets: the U.S. and China. For PSA – which pulled out of the North American market a quarter century ago, the acquisition transforms it into Europe’s second-largest automaker, with a 17% market share, behind only the Volkswagen Group. (more…)

GM Hoping to Close Opel Sale Before Geneva Motor Show

Deal would create Europe’s second-largest automaker.

by on Mar.03, 2017

PSA CEO Carlos Tavares believes the acquisition of Opel could net $2 billion in savings. The two sides are racing to close the deal, perhaps before Geneva.

General Motors and France’s PSA Group are racing to close the sale of the U.S. maker’s Opel unit, possibly before the opening of the Geneva Motor Show next week, according to various sources and European news reports.

The move, if it can be completed, would transform a revitalized PSA – parent of the Peugeot and Citroen brands – into the Continent’s second-largest automaker behind Volkswagen Group. For GM, it would allow the maker to walk away from a long-troubled unit that hasn’t posted a profit since 1999, despite repeated turnaround efforts.

Financial News!

GM CEO Mary Barra said virtually nothing about the status of the negotiations during an appearance in Washington, D.C. earlier this week, and neither company has been willing to discuss the talks since then. But a meeting between PSA management and European labor officials is scheduled for next week, according to a Bloomberg report, a strong hint that negotiators are optimistic about clinching an agreement by then. (more…)