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Toyota Introduces Prius Performance Package

Mean and green?

by on Jun.30, 2011

With the introduction of the Prius Plus Performance Package Toyota aims to give a little "mean" to its familiar green machine.

Who says a green machine also has to be a stone pony?

A number of makers are out to prove that clean, high-mileage battery technology can also deliver surprising performance with products like the Audi etron concept and the Mercedes-Benz SLS e-Cell.  But now Toyota is weighing in, offering up the new Prius Plus Performance Package, an alliterative way of saying a more sporty version of the world’s best-selling hybrid-electric vehicle.

The limited-edition Prius was developed with the helping hand of Toyota’s performance and racing arm, TRD, which is an immediate sign that this is more than just an all-show-no-go offering.

“PLUS is an evolution of hybrid design, where fuel-efficiency co-exists with aggressive styling and performance handling,” the maker explains.

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In practical terms, the Prius Plus Performance Package – P4, if you’ll allow us to use shorthand – starts out where the already aerodynamic hybrid leaves off.  That means a seven-piece aero package including front and rear lower spoilers, side skirts and a rear diffuser that not only add a bit of aggressiveness to the base car’s insufferably smug appearance but also improve its drag coefficient.

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