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First Drive: 2016 Toyota Prius Four Touring

May be the automaker’s first-ever hybrid GT?

by on Mar.22, 2016

The top-line Toyota Prius Four Touring model starts at $30,000 plus delivery fees.

I’ve long been a fan of the Toyota Prius. Now in its fourth generation, the popular hybrid vehicle is offered in several trim levels, all with the mission of getting you around comfortably and safely with great fuel economy. But in what was typical for some Toyota products of the past, previous generation Prius models weren’t exactly fun to drive.

Why is this important? you ask.  After all, I just want some serious mpg returns.

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In case you haven’t noticed, oil prices have plummeted and folks are back to their giant SUV and truck purchasing ways. Not to mention a major increase in sales of performance cars that now exceed 500-700 horsepower! (more…)

Toyota Ups 2011 Prius Pricing

World’s best selling hybrid can now cost more than $30,000.

by on Sep.24, 2010

Prius remains the sales leading hybrid. It is unchanged this year after a revision last year.

Toyota Motor Sales (TMS), U.S.A., Inc., has just slightly raised the price of its Prius hybrid in an attempt no doubt to raise revenues as the Japanese Yen remains strong. Year to date the Japanese-produced Prius has posted sales of 91,940 units, down from 93,810 in 2009.

Sales in August 2010, the most recent reporting period, plummeted 35%, as gasoline prices remained relatively low and down significantly from their record $4 a squirt highs in the U.S. Some of the drastic drop in sales was due to the end of the taxpayer subsidized “cash for clunkers” program, which was in effect a year ago.

After ten years of sales in the U.S., the latest generation Prius will now have a Manufactures’ Suggested Retail Price Range (MSRP) of $23,050 for the Prius Two model to $28,320 for the Prius Five model, an increase of $250. MSRP excludes shipping and deliver charges of almost $1,000. The relative restraint used in the increase demonstrates how weak the market remains, as well as Toyota’s tenuous position in it. Nonetheless the increase is worth somewhere between $25 and $50 million in increased revenues at a time when Toyota’s post recall marketing costs remain high.

The Toyota Prius leads the market for hybrid automobiles that it started more than a decade ago. With its 50-MPG fuel economy rating, Prius is the most fuel-efficient passenger car available in the U.S. – a spot once occupied by Honda. Prius’ fuel economy comes in what’s dubbed a 5-passenger midsize car by the EPA. Toyota has sold 880,000 Prius models in the U.S. since 2000.

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