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Toyota Unveils Compact FT-HC, a Dedicated Hybrid

Prius to become a North American brand with multiple models.

by on Jan.11, 2010

The first new Prius model as it becomes a brand.

Toyota Motor Sales (TMS), U.S.A., Inc., today unveiled the FT-CH, a dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit.

Smaller and projected to be less expensive than the mid-size Prius, the FT-CH is part of a larger is strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.

FT-HC at about $20,000 would be formidable competition for the emerging breed of plug-in electric vehicles with their limited range, such as the Chevrolet Volt which is expected to sell for twice that even given a lavish $7,500 taxpayer subsidy per unit.

The FT-CH was created at Toyota’s European Design and Development (ED2) center in Nice, France. Compared to Prius, it is 22 inches shorter in overall length, six inches shorter in wheelbase, and less than an inch in overall width.

Less expensive than the $25,000-35,000 Prius.

“We must re-invent it with powertrains that significantly reduce or eliminate the use of conventional petroleum fuels. One of many alternatives is through what is commonly called the electrification of the automobile. By far, the single most successful example of this has been the gas-electric hybrid,” said Jim Lentz, TMS president.


Toyota Making Prius a Brand, Not Just a Model

An array of hybrids may soon share Prius badge.

by on Sep.17, 2009

What happens if you put the Prius badge on other hybrid models?  Toyota may soon try that approach.

What happens if you put the Prius badge on other hybrid models? Toyota may soon find out.

While hybrid sales volumes may still be modest, Toyota Motor Co. appears to be convinced there’s enough demand to introduce an array of gasoline-electric models that would share the Prius badge with the Japanese maker’s most popular entry into the emerging field.

Toyota has steadily expanded its line-up of hybrid-electric vehicles, or HEVs, since launching the first version of the Prius, a decade ago.  It eventually promises to offer the high-mileage technology in virtually every product in its line-up.  But as first reported, last month, senior American officials have been seeking to broaden the use of the Prius name, essentially creating a hybrid-based brand-within-a-brand.

The Web's Automotive News Source!

The Web's Automotive News Source!

Based on a meeting, in Las Vegas, between senior Toyota Motor Sales USA executives and American Toyota dealers, earlier this week, it appears that the American argument is carrying sway, not surprising since the maker’s new CEO Akio Toyoda believes the U.S. market is critical to Toyota’s long-term success.