Toyota will introduce the next version of its fast-growing Prius “family” of hybrid vehicles at the upcoming Tokyo Motor Show – but it is providing a first look at what will be named the new Prius C.
The compact gas-electric model will join the original Prius hybrid, as well as the larger Prius V and Toyota’s first extended-range model, the Prius Plug-in Hybrid.
The Japanese giant is betting there’ll be a halo effect by sharing the Prius name on a variety of new offerings. The original Prius hatchback now accounts for roughly half of the world’s overall hybrid sales.
Due to get its U.S. debut at the Detroit Auto Show next January, the Prius C is notably smaller than the original Toyota hybrid – about the same size, in fact, as the current Toyota Yaris. But it features the same basic Toyota Hybrid-Synergy Drive powertrain, here upgraded with a new “high-output” electric motor mated to its inline-four 1.5-liter gasoline engine.