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New Vehicle Buyers Still Prefer White

Black and silver take second while red, blue post gains.

by on Oct.23, 2013

White once again was the top color choice for new car and truck buyers.

For a while, it was gray – more precisely 50 shades of it – that had some people all excited, but when it comes to new vehicles buyers still prefer white.

In fact, the number of new cars and trucks in white were up 3% compared with the previous year, according to PPG Industries, the automotive paint supplier that annually puts out its list of most popular paint colors.

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Silver and black tied for second at 18% with gray coming in third. (more…)

Silver Retains Top Spot In Auto Paint Pantheon

Tenth consecutive year it outshines black, white, red and green.

by on Oct.06, 2010

Silver is the overwhelming favorite paint color for 2010, on models like the new VW Jetta.

Yet again, silver is the favorite choice of American motorists when picking the color for their new products, according to one of the industry’s top paint suppliers.

For the tenth year in a row it has readily outsold such stalwarts as black, white, red and blue – as well as the season’s hip alternatives, like Flaming Orange.

Indeed, silver’s lead is the highest yet seen, according to officials at PPG Industries, accounting for 31% of all new vehicles sold in the U.S. during the 2010 model-year.  That’s up from 25% the prior year and just 8% as recently as 1994, when it began its climb up the charts.

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“There’s clearly been a significant strengthening of silver’s popularity in recent years,” said Jane Harrington, PPG manager of color styling, during PPG’s Automotive Color Trend Show.

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