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Silver Retains Top Spot Among Auto Paint Options

But exotic shades, like “molten orange,” on the rise.

by on Oct.01, 2009

Silver, like the shade shown on this 2010 Toyota Camry, remains the most popular car color for the ninth year running.

Silver, like the shade shown on this 2010 Toyota Camry, remains the most popular car color for the ninth year running.

Forget ticket-me-red, mysterious black or any of the other hot new shades, silver is the color chosen by more motorists than any other shade, according to the paint supplier PPG Industries, for the ninth year in a row.

But other studies show that there’s growing interest in alternative colors, such as “molten orange” and grabber blue,” grabbing for consumer attention.

We see the shades of gray!

We see the shades of gray!

“Silver tones work well with today’s tinted metallic textural looks,” explains Jane Harrington, PPG’s manager of automotive color styling, adding that, “The density of silver, from subtle hue shifts to dimensional metallic flake appearances, works with a variety of vehicle styles.”

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