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Mileage Still Critical to Shoppers, Despite Plunging Prices

Technology, exterior and interior design, also critical, finds Power study.

by on Jan.19, 2015

Power's Avoiders study warns that motorists still won't pay a stiff premium for alternative power models like the new 2016 Hyundai Sonata Hybrid.

With gas prices down below $2 a gallon in most of the country, there’s been a surge of demand for pickups and other big vehicles. Even so, fuel economy remains the key factor most motorists consider when buying a new car, truck of crossover, according to a new survey by J.D. Power and Associates.

But even the highest-mileage vehicles may not connect with buyers turned off by poor design or by the lack of the latest technological features, notes Power’s 2015 U.S. Avoiders Study. The annual report looks at both what motivates motorists to buy, reject or avoid particular models.

Consumer Insight!

For the fourth year in a row, it turns out, fuel economy has remained the most influential factor in choosing a new vehicle. According to the 2015 study, 14% of shoppers listed mileage as number one on the list of why they bought a particular vehicle, while 16% said they rejected a vehicle because of its poor mileage.

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