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Automakers Enhance Their APEAL, with Koreans Setting the Pace

Safety tech wins thumbs up, but balky infotainment systems generate grumbles.

by on Jul.22, 2015

Mini showed the biggest improvement overall, thanks to the new Cooper hardtop.

When it comes to adding new high-tech hardware to their vehicles, automakers are generating a mix of both praise and complaints, according to a new study by J.D. Power and Associates.

On the whole, new vehicle buyers have rated their 2015 models higher than ever, and Power’s 20th annual APEAL study gives a chunk of the credit to the latest safety technologies, such as blind-spot monitoring and forward collision warning systems. At the same time, motorists registered a number of complaints about faulty infotainment hardware and balky voice recognition systems.

At the Cutting Edge!

With rare exception, automakers saw their APEAL scores improve this year, the overall average rising to 798 points out of a possible 1,000. But the Korean makers collectively posted the biggest improvements, while the Japanese lagged behind the industry on the whole.

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