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Posts Tagged ‘Posit Science’

Brain Fitness Exercises Work for Older Drivers!

They cut the accident risk in half by increasing brain processing speed, but public perception lags behind clinically tested reality.

by on Jul.15, 2010

Think faster, focus better and react quicker on the road by using a computer trainer.

While there is a clinically proven brain fitness-training tool that helps older adults reduce their likelihood of being in an auto accident, it is virtually unknown among drivers.

According to a survey from The Hartford Financial Services Group, Inc. (NYSE: HIG), 74% of drivers are unaware of the benefits of using a computer-based program, DriveSharp, for 20 minutes a day, three times a week.

If they do, DriveSharp can help older drivers cut their crash risk up to 50%, stop 22 feet sooner when driving at 55 mph, increase their useful field of view by 200%, decrease dangerous driving maneuvers by 36%, and bolster confidence while driving at night and in other stressful conditions.

“DriveSharp was tested by a global team of more than 50 scientists and based on research funded by the National Institutes of Health,” according to Steven Aldrich, CEO, Posit Science Corp., the developer of the program.

Aldrich says DriveSharp is a research-based program that helps older adults think faster, focus better and react quicker on the road.

Stay Sharp!

In the Hartford research, about half of all adults surveyed believed that older drivers can improve their skills to allow them to drive safely for more years, but drivers under 40 are least likely to believe there is anything an older driver can do to improve their skills. Ah, the hubris of immortal youth, who at this moment are happily texting their way into oblivion. (See Senate Kicks Distracted Driving Back to the States)


Software Said to Keep Seniors Safely on the Road

Brain fitness workout program might decrease reaction time.

by on Nov.19, 2009


Users of the exercises in DriveSharp, on average, cut their at-fault crash risk in half.

A software program that purports to work on brain fitness is said to reduce the crash risk of senior drivers and can keep them safely on the road for a longer period, according to Jeff Zimman, Chairman of Posit Science.

The claim was made based on data presented at the Massachusetts Institute of Technology (MIT) today to a national gathering of aging experts.

Zimman spoke on “Mobility for Tomorrow” as part of the Shaping Life Tomorrow conference, convened by MIT’s AgeLab.

Massachusetts is considering legislation to re-test older drivers in the wake of  high profile crashes this past summer.

“Driving is essential to leading a rich life in most areas of our country,” said Zimman. “As we age, most of us want to be able to keep driving as long as we can safely. This past summer, brain fitness technology that achieves that goal and that had previously been available only to study participants became commercially available to everyone.”

The product, called DriveSharp, was brought to market by Posit Science as “cognitive software for people concerned with their driving.” DriveSharp is an interactive series of game-like computer exercise.



Zimman claimed that after a review of some 60 medical and science journal articles that have appeared in recent years attesting to a list of benefits of these training exercises, DriveSharp is said to be recommended by the AAA Foundation for Traffic Safety.

The respected AAA foundation confirmed to TDB that it does in fact recommend DriveSharp.