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Porsche Makes Plans for New U.S. HQ

Will include “Customer Experience Center.”

by on May.12, 2011

With sales booming and new products like the Cajun crossover coming, Porsche prepares plans for a new U.S. headquarters.

With its sales on the upswing, Porsche Cars North America has announced plans for a lavish new headquarters in Atlanta, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.

The plans call for the construction of a new office building to house 400 employees, including a Technical Service and Training Center, as well as a brand new Customer Experience Center that will feature a handling road course to show off the capabilities of Porsche’s industry-leading vehicles.

Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013, Porsche officials said.

Fun to Read!

“The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what we’ll create with our new headquarters – a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike,” said Detlev von Platen, President and CEO of Porsche Cars North America.