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Porsche Plugging In: Half its Line-up Will Be Electrified

German carmaker looking to expand battery-electric use.

by on Jan.18, 2018

Porsche is moving forward with its newest electric vehicle, the Mission E, as it expands its electrification efforts to half of its line-up.

It will be another year before Porsche’s first pure battery-electric vehicle, the Mission E, finally reaches market, but the German sports car brand already is laying out big plans to electrify.

Fully half of all Porsches will use some form of battery power by 2023, according to a presentation by Porsche Cars North American CEO Klaus Zellmer. That is expected to include not only the hybrids and plug-in hybrids currently in the line-up, but also additional BEVs like the Mission E. Porsche officials have also suggested they will eventually electrify even such classic core models as the iconic 911.

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While such a move might be a stretch for traditional Porsche buyers, the brand has begun bringing in younger buyers who are more open to experimentation, said Zellmer, speaking at the annual Automotive News World Congress. Nearly 80% of the customers who are signing up for the new Porsche Passport subscription service “have not owned a Porsche before,” he noted. (more…)