Think expensive and think unique seems to be the motto for Porsche Cars North America as it opened the $100 million Porsche Experience Center and headquarters in Atlanta, Georgia.
The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the maker’s largest investment outside Germany. The sports-car manufacturer has spared no expense on a museums and factory-centered delivery centers designed specifically to enhance the mystique around the Porsche brand.
Besides the headquarters office, the new complex includes a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. The state-of-the-art business center features 13,000 square feet of conference and event space. (more…)