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Porsche Rolls Out Gen-3 Cayenne Ahead of Frankfurt Motor Show

Flagship SUV grows longer, faster, lighter.

by on Aug.30, 2017

The third-generation 2018 Porsche Cayenne.

It might seem hard to believe but there was a time, not all that long ago, when skeptics predicted Porsche’s imminent demise. How, they asked, could a company known for sleek sports cars like the 911 ever imagine selling a sport-utility vehicle?

Well, we all know how that turned out. The Porsche Cayenne has been the German maker’s best-selling product almost since the day it debuted, encouraging it to add a second SUV, the Macan, to its line-up a couple years back. Indeed, the success of the Cayenne ushered in a dramatic shift in the high-line luxury market, just about every exotic brand now offering at least one SUV. And those, like Aston Martin, who don’t have any are rushing to join the crowd.

Product News!

So, no surprise, Porsche is working hard to keep Cayenne fresh and a step ahead of the competition. The third-generation ute makes it official debut at the Frankfurt Motor Show next month, but we’ve gotten an advanced look at what’s coming.

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