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Porsche Betting Macan Will Be Its Best-Seller

New crossover could account for 40% of maker’s volume.

by on Sep.13, 2012

Porsche has offered just a sketch of the Macan but could reveal more at the upcoming Paris Motor Show.

Porsche is clearly counting on the new Macan crossover to deliver big next year, accounting for perhaps 40% of its total global sales volume, a significant feat for any vehicle, never mind an all-new and untested product.

Named for an Indonesian tiger, the Macan is a downsized counterpart to the long-popular Porsche Cayenne and is based on the same platform as the Audi Q5.  Porsche promises it will “combine all sports car characteristics with the benefits of an SUV.”


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The benefits to Porsche, in fact, will be on the bottom line, the maker now telling suppliers to tool up to provide parts for 75,000 of the crossovers next year.  That’s a big jump from Porsche’s original forecast that it would sell just 45,000.


Porsche Names New Small Ute the Macan

by on Feb.16, 2012

The Porsche Cajun is now the Macan.

Hold that tiger.  Porsche has named it new small crossover/SUV the Macan, a name it derived from an Indonesian word for tiger.  Set to be the fifth product in the expanding Porsche line-up, it will begin production in 2013.

Macan replaces Cajun, the original codename for the compact crossover.  While that might seem odd for Americans who are likely to associate Cajun with New Orleans and Mardi Gras, the Germans had a very different perception – and pronunciation, saying it as “Kay-YOUN.”

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Whatever the name, the new model will slot beneath the extremely popular Porsche Cayenne, a product that helped redefine the German sports car maker when it first appeared on the market a decade ago.  While it was a stretch, early on, to convince buyers that the Cayenne belonged in the line-up, there should be far less resistance to the Porsche Macan, analysts believe.


Porsche Aims to Double Volume with New Models

Maker counting on emerging markets but sees more opportunities in U.S., Europe.

by on Nov.09, 2011

The planned Porsche Cajun will be one of a number of new models the maker is planning, company officials told TheDetroitBureau.com

Porsche intends to more than double its current global sales volume – while maintaining its position as the world’s most profitable carmaker – with the steady addition of new products.

The maker believes that much of its growth, going forward, will come from emerging markets like China, Russia and India, but it also believes there’s a significant opportunity to build demand in established markets such as the U.S. and Europe, company officials stressed during a California preview of the 2012 Porsche 911 Carrera S.  (For a review of the 7th-generation 911, Click Here.)

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“It is our objective to remain the world’s most profitable auto manufacturer,” said Porsche Board Member Wolfgang Hatz.

That doesn’t necessarily mean the German maker can keep up with a Toyota or Volkswagen – in terms of raw dollars – but on a percentage basis it is setting the benchmark, with a target of holding at a 15% Return on Sales, or ROS, and a Return on Investment, or ROI, of 21%.


Porsche Plans Big Expansion for New Cajun Crossover

Will invest $685 million in Leipzig plant.

by on Oct.19, 2011

Porsche will invest $685 million to prep for the launch of the new Cajun sport-crossover.

With its Cayenne sport-utility vehicle now the brand’s best-selling model, Porsche is planning a hefty investment to ensure a second, smaller crossover — dubbed Cajun — gets off to a good start.

That will include a 500-million Euro investment to expand the German maker’s showcase plant in Leipzig, Germany where production of the Cajun is set to begin in late 2013 The Leipzig plant, which opened in 2002 and is something of a tourist attraction in old east Germany, is already used for building the Porsche Cayenne, the maker’s first sport-utility vehicle, as well as the four-seat Panamera sports car.

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The Cajun will target a lower, more mainstream segment than Porsche’s current SUV, potentially opening up markets where the Cayenne is simply too big – as well as expensive – such as Europe. But with even U.S. buyers downsizing as fuel prices rise, the maker also sees opportunities in the States.


Porsche Quadruples Profits

Credit non-traditional models.

by on Mar.18, 2011

There's reason Porsche's Panamera is on a pedestal.

Say the name, “Porsche,” and sleek sports cars like the 911, Boxster and Cayman quickly come to mind for most folks.  But for the German maker’s management – and investors – the models that matter are Cayenne and Panamera.

While purists might bristle at the idea of Porsche’s expansion into SUVs and four-door models, those non-traditional offerings are bringing major financial gains, Porsche more than quadrupling its earnings in 2010.

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And the jump from $227 million in profits for 2009 to $960 million, last year, came despite a shortened fiscal year.  Revenue for the adjusted August to December period soared 59%, to 3.87 billion Euros.

Crossover/SUVs are very definitely a part of the sports carmaker, today.  The Cayenne accounted for 20,770 sales during the 5-month fiscal “year,” while the relatively new Panamera saw a 44% jump in demand, to 9,385 during the period.


Porsche Approves Cajun Crossover

New crossover set for 2013 launch.

by on Mar.16, 2011

Porsche formally approves the Cajun crossover.

It was only a matter of time.

With the Cayenne now the single most popular model in the Porsche line-up it was only a question of finding the right crossover to add to the model mix, and now the Germans have apparently found what they’re looking for – giving the go to the much-discussed Cajun concept.

The downsized crossover, which looks like the love child of a 911 and a Cayenne, will be produced at the Porsche plant in Leipzig – which means Cajun will be built alongside both the Cayenne and the 4-door Panamera, another model that has stretched the limits of what defines a Porsche.

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Plans call for a whopping 1.5 square-mile expansion of the Leipzig plant, with work to begin sometime this year.  While Porsche isn’t revealing specifics, that would hint at a launch of the new model sometime in 2013, either as a 2013 or ’14 model.  The project is expected to add another 1,000 jobs at the Leipzig plant, according to a Porsche press release.  The facility first opened in 2002 to produce the Cayenne, the Panamera being added seven years later.

The Cajun will be slightly lower and shorter – but wider – than the Audi Q5, which reflects the fact they’ll share key underpinnings, much as the Porsche Cayenne has been a fraternal twin of the Volkswagen Touareg.


BMW, Porsche Preparing Downsized Coupe/Crossovers

But Porsche product review could delay new Cajun.

by on Oct.14, 2010

A hint of what the BMW X4 could look like in production trim? A concept version is due in 2011.

How many models is too many?  While proliferation in the luxury car market has been intense in recent years, it looks like the high-line German marques are only beginning.

Both BMW and Porsche are well underway with the development of downsized crossover coupes that could hit market in the next couple years, according to media reports and company insiders – though Porsche’s new Cajun project is at least temporarily on hold.

The BMW offering has been dubbed the X4, and is sportier, coupe-bodied counterpart to the new 2011 X3 – or, if you prefer, a downsized alternative to the big BMW X6 coupe/crossover.

It will be offered with various 4- and 6-cylinder offerings, and probably a mix of gas and diesel powertrains for Europe.  Gearboxes will include BMW’s new 8-speed automatic.  All-wheel-drive appears likely to be the only torque delivery system on the planning books.


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An X3 M version of the 4-seat coupe/crossover is also under development, according to reports in AutoWeek and several other media outlets.

Word of the X4 has been circulating for at least two years but BMW apparently has given the project the go-ahead and a concept version is expected to surface on the auto show circuit sometime in 2011.