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Farewell Pontiac

The last Pontiac dealer signs off.

by on Nov.01, 2010

The 1964 Pontiac LeMans GTO Convertible built excitement...and sales.

The muscle car king is dead.  Long live the muscle car king.

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The long, lingering final act of Pontiac final came to an end, over the weekend, when dealers sold off the last new cars bearing the once formidable Pontiac logo and General Motors let its franchise agreement with the brand’s final remaining dealers expire.

The brand once known by its catchy slogan, “We build excitement,” expired with a whimper rather than the squeal of tires.

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We Built Excitement: Pontiac Pulls the Plug

After 83 years, the last G6 reaches the end of the line.

by on Nov.30, 2009

"We Build Excitement"? Not anymore. The last Pontiac has rolled down the assembly line.

"We Build Excitement"? Not anymore. The last Pontiac has rolled down the assembly line.

It’s a cliché we seldom think twice about, but when workers at the General Motors’ Orion Township assembly line finished up a white G6 sedan, just before the long holiday break, last Wednesday, it really was the “end of the line.”

More than a century after the first time the name of the powerful Michigan Indian chief was used on a car – and 83 years after GM formally adopted the brandname – the last Pontiac automobile was getting ready to be shipped to a dealer.

There were no banners commemorating the event, nor the black crepe bunting that might have more appropriately served to mark the sad occasion.  It was little more than business as usual.  Or, if you prefer, business as it’s become for post-bankruptcy General Motors.

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We Deliver News

For more than a decade, the automaker’s top management, notably former CEO Rick Wagoner, forcefully resisted calls to kill Pontiac and several other troubled GM brands in a bid to curb expenses and focus on the core marques most likely to survive.  They had given in just once, and the long and costly process of killing off the once-successful Oldsmobile had proved so hard, Wagoner confided in a close friend, “I never want to go through that again.” (more…)