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Polestar’s First EV Looks Like Modern Take on Classic Volvo P1800

Order bank opens next week in 18 global markets.

by on Mar.07, 2018

The Volvo P1800 reborn? Not quite. This is the all-new Polestar 1 performance PHEV.

It started out as a motorsports contender then went on to become Volvo’s in-house performance tuner. But with the debut of the Polestar 1 at this week’s Geneva Motor Show, Polestar formally transitions into Volvo’s high-performance sub-brand.

And it will focus exclusively on vehicles with electrified drivetrains. The Polestar 1 features a twin-motor plug-in hybrid coupe churning out an impressive 600 horsepower. Pure battery-electric offerings will follow, company officials said, while adding that they plan to take a novel approach to selling their low-volume, high-performance offerings.


“We will focus on electric mobility and make it a reality by having something that is not just a dogmatic electric vehicle but something that is desirable to drive,” said Thomas Ingenlath, the former head of Volvo design who, late last year, was reassigned to run Polestar.


Polestar Helps Volvo Muscle Up

Better performance without mileage sacrifice.

by on Mar.19, 2012

Volvo's collaboration with Polestar is rapidly expanding.

When you think Volvo you almost certainly think safety.  But the Swedish maker also would like to get potential buyers to associate the brand with performance.

Mercedes-Benz has AMG and BMW has its M-Class and now Volvo is challenging its German rivals with cars enhanced by Polestar.

Based in Gothenburg, Sweden, Polestar has collaborated with Volvo since 1996. Since 2009 Polestar has developed performance optimization software for Volvo cars. Polestar and Volvo is now boosting the visibility of its partnership with Polestar. The initiative isn’t anywhere near as lavish or expensive as the AMG and or M-Class but it does offer Volvo fans looking for added performance some genuine punch — without the typical mileage penalty.

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The Polestar performance software packages are now available on the 2012 XC60 R-Design, S60 and XC70 fitted with a T6 engine for a manufacturer’s suggested retail price of $1,495 when installed at the dealer. The T6 Polestar software package adds 25 horsepower and 30 lb-ft of torque, bringing the three car lines to 325 horsepower and 354 lb-ft.