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Volvo Sets Up Subscription Service for Polestar

First slots are completely sold out.

by on Dec.15, 2017

Volvo' first offering from its Polestar high performance division, the Polestar 1, will be built at its new plant in China.

Polestar, the new electric performance brand of Volvo Cars, announced the initial launch markets for its first car, the Polestar 1, in the United States and China and Western Europe.

Since its launch in October, Polestar has seen customers line up for the new Polestar 1 subscription with both performance enthusiast and electric car fans depleting the early production slots available.

Global Auto News!

By offering its vehicles, starting with the Volvo XC40 for a flat monthly subscription, Polestar expects to step away from the old-school, dealer-focused method of selling cars and adopted the model used to great success by Netflix and Spotify.  (more…)