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Former Chrysler Chief LaSorda Now Fisker CEO

“They didn’t have to twist my arm.”

by on Feb.28, 2012

Former Chrysler Chief LaSorda will now serve as CEO at Fisker Automotive.

Former Chrysler CEO Tom LaSorda is back in the saddle, albeit one with a relatively silent source of power, as the new chief executive of battery-car start-up Fisker Automotive.

LaSorda, who had been serving as advisor and vice chairman of the California-based company will step into day-to-day management replacing founder Henrik Fisker as CEO.  The Danish-born Fisker will continue to serve as executive chairman and as the company’s design chief.

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The 57-year-old LaSorda will have plenty of challenges ahead of him.  Fisker Automotive is months behind with the launch of its first product, the plug-in Karma sports car, and it is struggling to renegotiate $528 million in federal loans needed to complete the development and production launch of the maker’s next product, a more mainstream plug-in model codenamed Project Nina.

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