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First Look: 2010 Jaguar XJ

Breathing new life into an old brand.

by on Jul.09, 2009

With the launch of the completely redesigned 2010 XJ, Jaguar hopes to regain its reputation for styling leadership.

With the launch of the completely redesigned 2010 XJ, Jaguar hopes to regain its reputation for styling leadership.

At an exclusive dinner, this evening, a select group of VIPs will get their first look at one of the year’s most critical and eagerly-awaited luxury cars.  Didn’t get your invitation?  No problem.  Read on and you’ll find out everything you want to know about the all-new, 2010 Jaguar XJ – without having to suffer through the rubber chicken.

The flagship sedan is the most important launch since Jaguar – and its British sibling, Land Rover – were spun off by Ford Motor Co., last year, and sold to the ambitious Indian automaker, Tata.  So, the launch of the 2010 Jaguar XJ is arguably even more significant and essential than it would have been were the marque still under Ford’s stewardship.

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In fact, all but the final detail work was completed while Jag was still a Ford subsidiary, but at a point when the U.S. maker belatedly recognized it was time to let Jaguar be Jaguar.  And that meant no more cautious rehashing of past designs, but rather, a move towards the sort of cutting-edge styling upon which the British maker was originally founded.

Set to reach dealers this coming December, the 2010 Jaguar XJ aims to reverse the disappointing results of the sedan first shown in 2004.  Under the skin, the outgoing car was a high-tech wonder, with a lightweight aluminum body and frame – but exterior styling that was virtually impossible to distinguish as new.  Not so here.

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