Regardless of whether or not Chrysler and Nissan restart shelved plans to swap a small car and a full-size truck with each other, Nissan says it will continue to produce and sell the Titan half-ton pickup.
Last year, the two companies announced that the next-generation Nissan Titan would be built at Chrysler’s Saltillo, Mexico, assembly plant starting in early 2011, based on the Dodge Ram 1500 light-duty pickup. Current Titan production at Nissan’s Canton, Miss., plant was scheduled to end in late 2010, to make room for Nissan’s all-new lineup of light commercial vehicles.
The indefinitely postponed project raised questions about Nissan’s short and long-term plans for the Titan if the Dodge Ram-based version isn’t built.
“Our goal is to stay in the full-size market, even if Chrysler doesn’t build the (next-generation) Titan for us,” said Larry Dominique, Nissan North America’s vice president of product and advanced planning, on Wednesday at the New York Auto Show. “[Light-duty] trucks sell about 1.1 million [units] annually right now. That’s important to us. We could potentially extend Titan production [beyond 2010] to stay in the market.”