Timing is everything, goes the old adage, and General Motors is betting that proves true as it gives the world a first look at its new 2014 Chevrolet Silverado and GMC Sierra full-size pickups.
Time has been working against the industry giant in recent months, sales sliding precipitously for the outgoing models – the oldest of the domestic full-size trucks. But with signs of an improving economy further buoyed by the latest housing data, GM officials are confident the new Chevy Silverado and GMC Sierra models will hit the street at a perfect time to ride that rebound.
“There is nothing more core to our business than trucks,” noted Mark Reuss, president of GM’s U.S. operations, during a preview of the two trucks at a movie soundstage in the Detroit suburbs. “And we think we’re timing this very well.”