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Ford To Beef Up F-Series Super Duty

More torque, horsepower could allow pickup to regain lead, recovering from previous Navistar engine quality problems.

by on Aug.03, 2010

With a big bump in performance, the 2011 Ford Super Duty is now the full-size torque king-of-the-hill.

Ford hopes its Super Duty pickup will soon regain king-of-the-hill status with a hefty boost in performance that it will put into production later this week.

But the added performance will be matched with improved fuel economy, the maker’s powertrain chief, Barb Samardzich told a gathering of industry leaders, in Traverse City, Michigan, today.

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Meanwhile, in a highly unusual move, the executive revealed that as part of a new customer loyalty program, Ford will upgrade the horsepower and torque for those who have already purchased a 2011 Super Duty diesel pickup.

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