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Tough, Sure, but Work Truck Buyers also Demanding Luxury Touches

Ford adds Sync, leather seats and other amenities to 2013 F-Series Super Duty pickup.

by on Mar.09, 2012

The 2013 Ford F-Series Super Duty Platinum.

Watch any manly-man TV show and you’re certain to see the commercials featuring manly men doing tough guy stuff with their pickups, hauling trailers, building roads, blasting mountains into piles of rubble.  No wonder makers such as Ford like to talk about horsepower, towing capacity and other measures of brute power.

But, it seems, those truck powers are more like the rest of the world in also wanting plenty of creature comforts, the sort of things you might measure by the number of speakers or the wattage of the amp.

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No wonder, then, that Ford says it will make its toughest work trucks decidedly more luxurious and comfortable, adding such niceties as Sync, MyFordTouch, leather and 10-way power seats to its 2013 F-Series Super Duty line-up.

Notably, the Deroit maker is adding an all-new Platinum Series model to the 2013 Super Duty range.

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