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Preview: 2010 Bologna Motor Show

Excitement & electricity – and that’s no baloney.

by on Dec.06, 2010

The Citroen Survolt battery car, one of an assortment of debuts at this month's Bologna Motor Show.

You have to understand.  This is Italy.  This is not Paris or Frankfurt or Detroit or Chicago or LA.  This is the Bologna Motor Show, and Bologna is in the center of Italy, home to Maserati, and close to Ferrari, Lamborghini, and Ducati, to name a few.

Italy is the home of style itself, and in its way, this auto show is a style spectacular.  Every year, the show puts more than 450,000 people through the turnstiles, and more than 70,000 of them actually drive cars at the show.  It’s easy to get to, and there’s a train stop right at the show.

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Held every December in the gigantic Bologna Fiere complex, the show fills a dozen of the giant complex’s interconnected halls and features nine outdoor racing and demonstration tracks (ACI, the Italian auto club for safety training, Fiat, for the 500 TwinAir, then Renault, VW Group, VW commercial vehicles, Kia, for LPG-powered cars only, Dacia, and the Mobil 1 Arena for serious demonstration racing).  Then there’s Electric City, an electric-car-only indoor driving track, and a professional auto racing hall.

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