Peter Schreyer |
Detroit Bureau on Twitter

Posts Tagged ‘peter schreyer’

Genesis NY Concept Set to Become 3rd Sedan in New Luxury Brand’s Line-up

3-Series fighter will also spawn new SUV, sports coupe.

by on Mar.23, 2016

The Hyundai New York Concept will morph into a 3-Series fighter by early 2018 or sooner.

(c) 2016

When Hyundai rolled out its distinctive Vision-G Concept vehicle last summer it signaled changes afoot, something the Korean carmaker confirmed a few months later by announcing plans to spin off the all-new Genesis luxury division.

So, what to make of the equally eye-catching Genesis New York Concept making its debut, appropriately enough, in the Big Apple this week? Plenty. As has learned from the proverbial “well-placed sources,” the new show car will morph into a production vehicle set to hit market sometime late in 2017 or early 2018.

Your Auto Insider!

The production version, known internally as the IK, and set to be badged the Genesis G70, will be what one source described as “our (BMW) 3-Series fighter.” More importantly, the underlying platform will serve as the basis of at least two additional Hyundai models, including a compact crossover and a new sports coupe.


In the Beginning – How the New Genesis Brand Will Get Off the Ground

Shared dealers, but a unique dealer experience.

by on Nov.05, 2015

Hyundai's US design chief Chris Chapman with the HCD-16 Vision G Coupe concept.

When the new Genesis luxury brand debuts next year, parent Hyundai Motor Co. will introduce it in a careful series of steps, the details of some yet to be worked out, according to insiders and well-informed industry observers.

Only two product lines will be ready at first, both based on Hyundai’s existing, high-end products. And while they will get new names and badges, they will continue to be sold within the confines of existing dealerships, rather than from fancy new showrooms, a move that could significantly reduce Hyundai’s initial cash outlay.

Unique Insight!

But in the years that follow, Genesis will begin to receive an assortment of new products, and will see a focus on new sales and service techniques designed to differentiate the new luxury brand from more established competitors from the U.S., Europe and Japan, sources agree.


Hyundai Launches New Genesis Luxury Brand

Surprise about-face pits Korean maker against tough competition.

by on Nov.04, 2015

Hyundai Vice Chairman Euisun Chung announces plans for the new Genesis brand in Seoul.

Hyundai is formally entering the luxury car business. The maker has reversed course and now will launch a separate upscale brand called Genesis.

The Korean carmaker first dipped its toe in the luxury market nearly a decade ago with the launch of the first Genesis sedan, but until now had said it would not create a separate brand because of the high costs and risks such a move would entail. But it appears to have reconsidered that reluctance with the recognition that upscale products have been delivering a disproportionate share of industry profits in recent years.

Breaking News!

“We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction,” said Euisun Chung, Hyundai Motor Company Vice Chairman and a grandson of the company’s founder.


Kia Reveals New Sportage

“The new face of Kia.”

by on Aug.28, 2015

New headlights and a modified "tiger nose" grille distinguish the gen-four Kia Sportage.

Kia is giving us a more detailed look at the next-generation Sportage, following up on the early renderings it released a couple weeks ago.

Set to make its formal debut at the Frankfurt Motor Show next month, the 2016 Kia Sportage will pick up on some of the cues we first saw in the form of the Niro Concept two years ago. The overall look offers a strong hint of where Kia’s global design chief Peter Schreyer will be taking the look of the brand in the years to come.

Auto Show News!

The biggest changes to the design of the fourth-generation Sportage can be seen in its face, notes Kia, “with the car’s headlamps no longer integrated with the grille for the new model, instead sweeping back along the outer edges of the more sharply-detailed (hood) and bolder wheel arches.”


Hyundai Offers Glimpse of New Elantra

“A move to modern styling” with the next-gen compact.

by on Aug.20, 2015

A first glimpse of the direction Hyundai will take with the next-generation Elantra.

The edgy styling of the outgoing model helped redefine the compact sedan segment, and now Hyundai is hoping to score again with the upcoming update of its compact Elantra.

A rendering of the new sedan, released by Hyundai corporate headquarters in Seoul, shows that the maker isn’t going for a complete makeover but, rather, a further refinement of the current Elantra’s coupe-like shape. That includes more distinctive “active character lines” and new wheel arches.

Designed to Inform!

“The All-new Elantra captures the car’s unique design characteristics that really place this model in a class of its own,” declared Peter Schreyer, Hyundai Motor Co.’s president and Chief Design Officer, in a statement. (more…)

Kia Co-Pres Schreyer “Addicted” to Change as He Reshapes Hyundai, Kia

“I want to make the brands strong…fresh,” says design chief.

by on Aug.18, 2015

The Hyundai HCD16 Vision-G gets a second showing at the Pebble Beach Concours.

Parked on a field off the well-manicured greens of the Pebble Beach golf course, the big coupe almost glows in the late evening sun, drawing admiring stares from the crowd that surrounds it.

For now, the HCD16 Vision-G is just a concept vehicle, but Peter Schreyer is quick to tell you that it will have a significant role in the Hyundai brand going forward. And he should know. The one-time Audi stylist who now serves as co-president of both the Korean carmaker and its sibling brand Kia, Schreyer has won wide praise for transforming two econobox brands into design trendsetters.

Design News!

“I want to make the brands strong, while keeping them fresh,” said the 62-year-old Schreyer during an interview with


Kia Gives First Peek at New 2016 Sportage

Official debut set for September 15 in Frankfurt.

by on Aug.18, 2015

Kia offers a tease of the new 2016 Sportage.

It must be the start of auto show season, as manufacturers begin releasing teaser images of new products to come. That includes Kia, which has offered up some renderings of the fourth-generation Sportage SUV it plans to introduce at the Frankfurt Motor Show next month.

The new Kia Sportage design includes an interior that the maker has dubbed its “most refined high-quality cabin yet.”

Subscribe for Free!

Overall, the new Sportage appears to adopt a more refined and sophisticated take on the “tiger nose” styling theme first penned by Peter Schreyer, now head of design for both Kia and its sibling Korean carmaker Hyundai.


Hyundai Vision G Concept Hints of Radical Shift for Next Equus Sedan

Big show car also could return as new premium coupe.

by on Aug.12, 2015

The Hyundai HCD-16 Vision G Coupe concept makes its debut in LA before heading to Pebble Beach.

When Hyundai launched its big Equus a few years back, it took a relatively conservative approach to styling in its bid to take on such premium luxury models as the Mercedes-Benz S-Class and BMW 7-Series. Expect to see it shift into a more radical gear going forward, at least if the new Hyundai HCD-16 Vision G Coupe Concept is any indication.

Making its debut a few days ahead of the annual Pebble Beach Concours d’Elegance, the Vision G pushes the luxury design envelope much as the last-generation Hyundai Sonata took things to the extreme in the mainstream, midsize luxury sedan segment. And while there are no plans to put the show car into production, senior Hyundai officials confirmed to that signature styling “cues” will reappear on the next-gen Equus when it is redesigned in the next several years.

Show Off!

“You’re not wrong,” when asked if the concept is a forerunner of the Equus replacement, said Peter Schreyer, the director of styling, and one of three presidents, for both the Hyundai and sibling Kia brands. The Vision G “carries a lot of DNA of our future direction.”


Kia Sportspace Offers Clear Look at New Optima

U.S. sedan will borrow key cues from European wagon concept.

by on Mar.02, 2015

The Kia Sportspace Concept will heavily influence the design of the next-gen Optima sedan.

Ever since former Audi design chief Peter Schreyer came onboard, Kia has given meaning to its slogan, “The Power to Surprise.” Whether it’s the big K900 luxury sedan, the quirky Soul or the GT4 Stinger concept, the Korean carmaker has delivered some of the industry’s most intriguing styling exercises.

And it’s proving that point once again this week at the Geneva Motor Show this week where it will formally unveil the Kia Sportspace wagon concept. We got a first hint of what’s coming last month, and now the Asian maker has pulled the wraps off the Sportspace with a series of photos.

Design News!

And while the concept is clearly aimed at the European market, where wagons remain a highly popular body style, Americans motorists should take a close look at what, in sedan form, will be the next midsize Optima. Expect to see only a few modest changes when the production design reaches showrooms later this year.


New Look for Kia Sorento

Little hatchback borrows cues from edgy Cross GT concept.

by on Aug.13, 2014

Kia's new version of the Sorento will be longer, lower -- and a lot more stylish.

When the last generation Kia Sorento came out, the Korean carmaker seemed content to settle for me-too styling that was easily lost in the crowd.  Today, Kia has adopted a much more edgy and distinctive design language that’s readily apparent in these advance images of the next-generation sport-utility vehicle.

Set to make its formal debut at the upcoming Paris Motor Show, the new Sorento is lower and longer, with additional space for passengers in all three rows, the maker promises. And it certainly won’t be lost in a crowded parking lot anymore, the new crossover model clearly showing the influence of not only other recent models, such as the K900 luxury sedan, but also the Cross GT show car that signaled the new brand styling theme.

Your Inside Source!

“While we have retained the name based on the tremendous success of the outgoing model, the all-new Sorento has been completely redesigned and re-engineered,” said Soon-Nam Lee, vice president of Kia overseas marketing, “and promises to surprise customers with its thoroughly updated styling, a host of new convenience and safety technologies, as well as enhanced space, driving comfort and handling response.”