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Posts Tagged ‘performance brands’

Hyundai Set to Debut New “N” Performance Line

Frankfurt debut set; U.S. plans uncertain.

by on Aug.31, 2015

The Hyundai i20 WRC racer will be used to preview the Korean maker's new N performance line.

Hyundai is set to become the latest automaker to introduce a new performance-focused sub-brand.

The new Hyundai N sub-brand will make its debut during the Frankfurt Motor Show next month as the Korean maker lifts the covers off a modified version of its compact i20 model set to compete in the World Rally Car program. Another hint of what’s to come will show up in digital form as part of the popular Gran Turismo videogame.

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Hyundai insiders tell TheDetroitBureau.com they would “not be surprised” if the N line eventually comes to the U.S. market, but they said there are no immediate plans, and nothing is likely to be shown at the two big American auto shows in Los Angeles or Detroit in the coming months.

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Kia Launching New “Red Zone” Performance Brand

2014 Kia Soul Red Zone influenced by Track’ster model.

by on Dec.09, 2013

Kia adds a sporty touch to the 2014 Soul with this new Red Zone edition.

Kia Motors America is joining the parade of manufacturers offering specialty performance-oriented models with its new “Red Zone” line.

The first model to carry the designation will be the 2014 Kia Soul Red Zone, which draws some of its inspiration from the Track’ster concept vehicle unveiled at the 2012 Chicago Auto Show. The “Red Zone” edition of Soul is slated to reach showrooms during the first quarter of 2014.

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“The Soul has always appealed to those who choose to express their individuality through their vehicle, and special editions have been a part of the lineup since the first-generation Soul went on sale in 2009,” said Michael Sprague, executive vice president, marketing & communications, KMA.

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Nissan Aims to Transform Nismo into “Affordable Performance” Brand

Two new models debut in Chicago.

by on Feb.08, 2013

Nissan's global marketing chief Simon Sproule with the new Nissan 370Z Nismo.

Nissan plans to transform its long-time motorsport arm into an “affordable” performance brand, two new models wearing the Nismo badge making their debut at the Chicago Auto Show this week.

Originally launched in September 1984, its name a shorthand reference to Nissan Motorsport International Limited, Nismo was primarily focused on sports car racing, including Japan’s Formula 3 series.  Until now, only a handful of vehicles were built for road use, but that’s about to change, according to Nissan’s global marketing and communications chief Simon Sproule.

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The two offerings on display at Chicago’s McCormick Place include the Juke Nismo, a sporty version of Nissan’s little crossover, and an update of the 370Z Nismo, the 2-seat sports car until now being one of the few production Nissan models to get the Nismo treatment.  And there will be more to come, according to Sproule.

“This represents an exciting new growth opportunity for the Nissan brand,” he said during an interview at the Chicago Auto Show.

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