Expect to start seeing a flurry of ads from start-up automaker Elio Motors pitching the company’s unusual, three-wheeled model it plans to start selling for a base price of $6,800.
That is, of course, subject to a few caveats. For one thing, the Elio two-seater won’t go on sale until “late 2016,” the company says. And even that target date is a big if, company founder Paul Elio acknowledged during an interview at the L.A. Auto Show last November, noting that he has yet to come close to raising the capital needed to put the 84-mpg vehicle into production.
It appears one of the goals of the new national ad campaign is to not just get more folks to place reservations on the Elio website, but also to use any new burst of interest to help convince potential lenders and investors to come onboard. (more…)