Incentives have become a way of life in the auto industry, buyers often expecting givebacks and discounts on even the most popular products.
That’s a lesson little Tesla Motors has apparently picked up on. But the California battery-carmaker is adding a unique social spin to its first-ever incentive package, with a program designed to reward both owners and buyers. Separately, a new study suggests that some potential customers are getting around the high cost of a Model S sedan by turning to use versions.
In comparison to some incentive programs, Tesla might be accused of being downright stingy. It will offer $1,000 credit to a new buyer – but with a twist, you have to be referred by an existing owner who will also get a $1,000 spiff, apparently for a future purchase.