While its lost ground to rival Google’s Android smartphone operating system in recent years, you’d hardly have been able to tell during this week’s Geneva Motor Show. Indeed, it seems like the brand name most commonly spoken during the well-attended event was that of Apple, as a wide assortment of manufacturers announced plans to build the high-tech firm’s new CarPlay system into their vehicles.
The list of makers who unveiled Apple-based infotainment systems this week included Ferrari, Volvo and Mercedes-Benz, with Ford, Honda, Toyota and another dozen signed on to use the technology when it appears later this year.
“We’re moving to an era of seamless integration of digital devices and the digital automobile,” proclaimed Dieter Zetsche, Chairman of Daimler AG and brand boss of Mercedes, which showed off the CarPlay system in its new C-Class line. The maker is expected to eventually expand its use to other model lines. (more…)