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VW Bets Buyers Will Like This Fender-Bender

Automaker to offer Fender Premium Audio System.

by on Dec.10, 2010

A different type of Fender-bender.

This is one fender-bender motorists will likely appreciate, or so Volkswagen is betting as it gets ready to introduce a new, high-line audio system that will debut on the 2012 Jetta GLI.

The 9-speaker package will be dubbed the Fender Premium Audio System and expand upon a special promotion VW ran a few years ago, when it offered a new guitar to anyone who bought one of its 2007 models.

It’s become almost de rigeur for automakers to offer a badged high-line audio system, whether Bose, NAIM or Bang & Olufsen.  But VW appears to believe it can strike a chord as it amps up a more bad boy image with new performance models like the Golf R32. (For more on the new hot hatch Click Here.)

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“The best seat in the house is now behind the wheel of a Volkswagen,” said Jonathan Browning, President and CEO, Volkswagen Group of America. “Our two iconic companies – one with a passion for driving, one with a passion for music – are joining forces to bring the raw emotion of live music to the driving experience.”