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Toyota Expects Electrified Vehicles Will Make Up Half of Its Global Sales

Automaker planning partnership with Panasonic.

by on Dec.13, 2017

Toyota Pres. Akio Toyoda at the launch of the Lexus LC coupe - which is offered with a hybrid option.

Toyota Motor Co. President Akio Toyoda said Wednesday that he expects half of the company’s sales to come from electrified vehicles – including hybrids and plug-based models – by 2030.

Toyoda spoke during a news conference called to announce a partnership with Panasonic to develop new battery technology that would be used for future Toyota products. The emphasis on electrified vehicles underscores a major shift in strategy by Japan’s largest automaker which, until recently, focused on hybrids but steered clear of more advanced plug-in hybrids and pure battery-electric vehicles, or BEVs.

Global Auto News!

“The auto industry is now facing a major change of the kind that comes once in a hundred years,” said the 61-year-old grandson of Toyota’s founder.