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Bentley Considering All-New Model Line

Third model may be critical to long-term success, says outgoing CEO Paefgen.

by on Jan.17, 2011

Dr. Franz-Josef Paefgen (right) hands over the keys to his successor as Bentley CEO Wolfgang Durheimer.

Bentley management will  face a critical decision in the coming months: whether to develop an all-new third product line to compliment the ultra-luxury maker’s mid-range Continental and top-line Mulsanne offerings.

The decision will be handed to a management team led by new CEO Wolfgang Durheimer, who takes over from Franz-Josef Paefgen, the executive who led the British marque through some of the most dramatic changes it has faced in nearly a century of carmaking.  Paefgen steps down as chief executive on February 1st, though he will remain a Bentley consultant.

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In a conversation at the Detroit Auto Show, Paefgen told he is looking forward to retirement, which comes after “nine years develop(ing) Bentley into a company in a stable situation leading the luxury segment and strong enough to grow further.”


2010 Bentley Mulsanne – By the Numbers

Plenty of power, especially if you crank up the radio.

by on Sep.16, 2009

If numbers impress, consider the 2010 Bentley Mulsanne will boast 505 hp, 752 lb-ft of torque - and 2200 watts of audio power.

If numbers impress, consider the 2010 Bentley Mulsanne will boast 505 hp, 752 lb-ft of torque - and 2200 watts of audio power.

When it comes to launching its all-new flagship sedan, the Mulsanne, Bentley is playing it by the numbers – and those numbers are huge.

The British marque pulled the covers off the replacement for its aged Arnage sedan, last month at the annual Pebble Beach Concours d’Elegance, but it provided little more than a glimpse at the 2010 Bentley Mulsanne, saving the details for a preview at the 2009 Frankfurt Motor Show.

And those details, in fitting fashion, are big.  The lavishly-equipped saloon car’s massive, 6.75-liter V8 turns out a whopping 505 horsepower and 752 pound-foot of torque, most of that at low RPMs.  Power is channeled through a new 8-speed automatic gearbox.  Despite bumping up performance, Bentley claims the 2010 Mulsanne will get 15% more mileage out of a gallon of gasoline, and a Flex-Fuel version is in the works for 2011, which will further reduce CO2 emissions.

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The really big numbers, however, come from the car’s infotainment package, the audio system provided by Britain’s exclusive NAIM brand turning out a jaw-dropping – and ear-splitting 2200 watts.  Bentley owners won’t have to take a back seat to the kid with the tuner car whose base notes are booming out at a stoplight.