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Kia Attempts to Take over Paris Motor Show

Maker debuts several vehicles, puts 23 cars on display.

by on Sep.30, 2014

The 2015 Kia Rio debuts at the Paris Motor Show. The maker will have 23 vehicles on display at the show.

A few years ago, it was Lotus that tried to make a big splash at the Paris Motor Show and now Kia seems to be grabbing the spotlight for this year’s event, which starts later this week.

The South Korean automaker will have 23 vehicles on its stand in the City of Light this year, including an Optima T-Hybrid and a new Rio, which hasn’t been updated since 2011, as well as new versions of its Sorento SUV.

The Optima features diesel-electric hybrid powertrain with a 1.7-liter diesel boasting a turbocharger and a supercharger. The new diesel uses less fuel than a comparably sized gas engine, but develops more low-end torque, which is an advantage in city driving.

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“No plans have been confirmed yet for mass production of the Kia Optima T-Hybrid show car,” the maker said in a statement. “The T-Hybrid powertrain remains under consideration for new Kia models in the future.” (more…)

Kia Charges Up Optima Hybrid

Battery-based offering belatedly catches up.

by on Feb.07, 2014

Kia's Michael Sprague shows Chicago Auto Show attendees the newly updated Kia Optima Hybrid.

When Kia announced a mid-cycle refresh of its midsize Optima sedan for 2014, something was clearly missing. For reasons that went unexplained, the hybrid-electric version of the four-door maintained the old Optima styling.

The maker will finally correct that omission, previewing a late-entry 2014 Optima Hybrid this week at the Chicago Auto Show. But for those who were hoping to see Kia upgrade the underlying hybrid technology, well, that’s not in the cards for the moment.

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The basic update matches the tweaks given the mainstream Optima model, though there are some specific details designed for the Hybrid to help improve aerodynamics and allow it to alert viewers that it’s a green machine. (more…)