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Ford Sync Adds Live Operators

Maker taking on GM’s OnStar with new Operator Assist service.

by on Jul.12, 2011

Among the many new features Ford is looking at for its Sync system, it is beta testing a live human link called Operator Assist.

When introducing its Sync infotainment system, several years ago, Ford Motor Co. boasted that after the initial cost for hardware, Sync was free to use.  But that’s about to change for those who choose to subscribe to the expanded Operator Assist service, which will directly challenge General Motors’ popular OnStar system.

The Operator Assist system is designed to make it easier for motorists to locate an address and then plug it into the Sync system without having to navigate onscreen menus or learn the necessary voice commands.  The new service, now undergoing beta tests with current Sync users, could also help soften criticism Ford has recently taken over the complexity of its latest in-car electronics, notably the MyFordTouch and MyLincolnTouch systems.

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“Ford is committed to continuously improving the ownership experience and delivering the level of connectivity that customers want,” said Doug VanDagens, director, Ford Connected Services Solutions Organization. “By leveraging what’s available in the cloud, we continue to innovate and improve our customers’ experience without having to touch the vehicle or inconvenience the owner.”