General Motors could take as much as a 7% stake in French automaker PSA Peugeot Citroen as part of a new alliance the two manufacturers are putting into place.
The alliance is expected to involve a variety of different areas of business, notably including joint vehicle and powertrain development, according to knowledgeable sources. The key goal for both manufacturers would be to improve their economies of scale, especially in Europe, where GM last year lost $747 million. But whether the proposed alliance will help turn things around for GM’s red ink-stained Opel division remains to be seen.
Peugeot is the Continent’s second-largest maker on a unit sales basis but has serious problems of its own, rising debt leading it to plan a 1 billion Euro ($1.34 billion) rights offering that notably could reduce the holdings of the founding Peugeot family.
Beyond possible cross-holdings, the alliance appears to focus on three areas, according to sources: (more…)