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Milestones: The Start of BMW Car Sales

Eighty years ago today the latest version of the Dixi appeared in a showroom in Berlin. It was based on the Austin Seven, the most successful car of the day, and BMW's first automobile.

by on Jul.09, 2009

1929 BMW 3/15PS

The Seven series that actually started BMW in car production came from English maker Austin.

Newspaper advertisements appeared eighty years ago today in Berlin. They invited people to view a new small car designated as the 3/15PS DA2. The DA meant “Deutsche Ausführung” or German Version of what became known as the first car from an already well established airplane engine and motorcycle maker —  BMW.

BMW had taken over production of the so-called Dixi small car, the earliest version of which first appeared in 1904 in Germany.

The original Dixi came about after previous licensed cars built  in Eisenach since 1896 from French designs  had failed to attract many customers.

The BMW Dixi came off a production line at the end of March 1929 in BMW’s plant near the former Berlin-Johannisthal Airport –the birthplace of German aviation where, among other significant events, a Dutchman by the name of Anthony Fokker made a tri-plane that was used by the Red Baron during WW1.

No Licence Fee!

No License Fee!

BMW’s 1929 Dixi was basically the continuation of the Dixie DA1 3/15 that first appeared in 1927, and was assembled largely from existing parts. DA1 was licensed from the Austin Motor Company of Birmingham, England. But Gothaer Waggonfabrik AG, assembler of the DA1, failed during the hyperinflation and collapsing economy of 1928. That November BMW took over the plant.