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GM Pulls Opel Out of China; Will Play Larger Role in U.S.

New move in global brand realignment.

by on Mar.31, 2014

The Opel Adam S is not going to be available in China as GM is pulling the brand out of the country.

As part of a continuing global brand realignment, General Motors has pulled Opel out of China. The move comes barely a month after the Chevrolet brand was yanked out of Opel’s home market in Europe.

German-based Opel has been struggling to gain traction in China since entering the market there two decades ago. Even though GM is the second-largest manufacturer in the Chinese market – generating 3.16 million sales in 2013 – Opel’s 22 dealers sold a mere 4,365 vehicles there last year.

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But Opel won’t vanish entirely. Its product engineering operations will continue to assist in the development of new products for China – as well as for the U.S., Opel announcing it will produce a new model for Buick that will be exported to the States later this decade. (more…)

Docherty Latest GM Exec to Exit From Europe

Europe becoming a sinkhole for senior GM managers.

by on Jun.24, 2013

European chief Susan Docherty shown during a recent product preview.

Europe has become a sinkhole for once-promising senior General Motors executives – claiming a number of top managers in recent months including one-time Chevy Volt powertrain overseer Mickey Bly, and now Susan Docherty, who had been spearheading efforts to turn Chevrolet and Cadillac into major players in the European market.

Docherty, president and managing director of Chevrolet and Cadillac Europe, has announced she plans to leave General Motors “to spend more time with her family.”

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The parting is an amiable one, according to GM insiders, who noted that the Canadian-born Docherty will remain at her post until September 30. If Docherty was leaving for another job, her departure from GM would have been immediate, they noted. A successor for Docherty will be named at a later date, GM officials said.

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