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GM Injects New Life into Opel with New Adam S

Maker debuts three other new models in Paris.

by on Oct.02, 2014

Opel's newest entry in the "hot hatch" segment, the Adam S combines nimble handling with ample power.

Just hours after GM CEO Mary Barra told the world the maker expect to be profitable in Europe in 2016, Opel is showing off four vehicles that are expected to get it into the black, starting with the new Adam S.

The Adam S is Opel’s entry into the “hot hatch” segment. Sporting a 150 hp, 1.4-liter Turbo Ecotec engine mated to a six-speed manual gearbox, the “S” does zero to 100 km (62.5 mph) in 8.5 seconds.

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Not Corvette fast, but when combined a specially tuned chassis for nimble handling and plenty of low-end torque, getting through bustling city streets will be a breeze. Add in a race-inspired exterior and an infotainment system that is fully compatible with latest smartphones using both Android and Apple iOS, enabling Adam drivers to be fully connected with safe and easy-to-use technology, you get a package with a lot of appeal. (more…)

Will Opel Return to the U.S.?

That could be critical to German brand’s fate.

by on Jun.20, 2011

Opel reveals the newest Corsa -- which could come to the U.S., according to a senior Opel exec..

It’s one of the best-known nameplates in Europe, but few Americans know the “blitz,” the lightning-strike logo of German-based Opel.  But that could be about to change, says a senior executive with the General Motors subsidiary.

The brand’s chief counsel apparently sees an opportunity to sell Opel’s fuel efficient small cars to increasingly mileage-sensitive American motorists.  The move could help the struggling Opel overcoming a decade’s worth of financial problems – and prevent the rumored GM plan to sell off the floundering marque.

There’s just one problem, industry analysts warn: at the current exchange rate, the dollar is worth less than 0.7 Euros, which makes it extremely difficult to turn a profit importing luxury cars from Europe, never mind econoboxes like the Opel Corsa.

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“The brand had a good reputation in the United States,” Opel Chief Counsel Klaus Franz told the Stuttgart-based Auto Motor und Sport.

He said a study is already underway and that the new model could come to the States by 2013 under the nameplates Junior or Allegra.

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Opel to Build Mini Car Without German Incentives

New 2013 B car requires €90 million from U.S. taxpayers.

by on Sep.27, 2010

A small Mini competitor is coming from Opel courtesy of U.S. taxpayers.

Opel/Vauxhall will build its latest model, an all-new car smaller than the sub-compact Corsa, at its Eisenach plant in the East German state of Thuringia, General Motors Company has confirmed.

Earlier this year the German government – facing a taxpayer revolt and big deficits – refused to provide €1.1 billion in subsidies GM wanted for Opel, saying the company had enough cash to keep Opel running by itself. The cash, of course, came from U.S. taxpayers, who along with the United Auto Workers Union now own the biggest stakes in the company, which employs about 24,000 people in a reunited Germany. The GM bankruptcy bailout by taxpayers remains politically unpopular in the U.S.

The €90 million investment announced by GM appears minimal since an existing production line will be used. Nonetheless, because it will be U.S. taxpayer financed, it could cause controversy during the upcoming U.S. Congressional elections.

“This is a further milestone in the growth strategy for our business,” said Opel/Vauxhall CEO Nick Reilly, who is attempting to reverse precipitous drops in both sales and market share at the ailing maker.

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