Detroit Bureau on Twitter

Posts Tagged ‘opel cascada’

Opel Cascada Anchors “10-Year Action Plan”

GM’s new European boss puts in first appearance.

by on Mar.08, 2013

New Opel CEO Karl-Thomas Neumann and the Opel Cascada convertible.

General Motors can only hope it gets a warm reception for the new Opel Cascada convertible making its debut at the Geneva Motor Show this week, as it anchors the maker’s crucial “10-Year action plan.”

The past decade hasn’t been a very good one for Opel, which has plunged in sales and market share, helping GM run up European losses of $18 billion since plunging into the red there in 1999. Steve Girsky, the General Motors Vice Chairman who was put in charge of devising the action plan formally handed the reins over to GM Europe’s new boss, Karl-Thomas Neumann, during the Opel news conference.

The Last Word!

“My goal is to steer Opel back to its former strength and glory,” declared Neumann, who previously served in a senior management role at GM’s arch-rival Volkswagen AG. And the key to that, he said, was the plan formally known as “Drive 2022.”

While there are a variety of cost-cutting measures in the program, the crucial piece is the launch of new products, such as the new Cascada and the recently introduced Opel Adam. In all, the maker intends to launch 23 new vehicles and 13 new powertrain packages over the next five years alone.

(more…)

Is This Buick’s New Convertible?

GM offers tease of new Vauxhall Cascada.

by on Sep.07, 2012

The first new midsize convertible for Vauxhall since the 1930s might also become a new droptop in the Buick line-up.

There are some definite benefits to going global, especially if you’re a small brand long starved of product.  So is the case with Buick, which not all that long ago had to suffer through life with just three aging product lines but is now rapidly fleshing out its showroom.

And there are signs that the next model to come aboard will be a Buick droptop.

Your News Source!

That, at least is the speculation surrounding what will first appear in the form of the Vauxhall Cascada Convertible.  Though not scheduled for showing at the upcoming Paris Motor Show, General Motors is offering up a teaser image of the new droptop – perhaps to offset growing calls for the maker to sell off its money-losing Opel/Vauxhall subsidiary and show there really is a turnaround plan in place.

(For more on that story, Click Here.)

But why should Buick celebrate?

(more…)