General Motors OnStar telematics service is getting into the car rental business. Or, more precisely, into the fast-expanding world of car-sharing.
The concept skips the busy corporate rental counters that motorists traditionally experience. Instead, car-sharing allows an owner to rent their vehicle directly to another motorist – often for brief periods and at substantially lower rates.
Nearly 6 million OnStar customers will be eligible under the new program which pairs the GM service with car-sharing leader RelayRides. The alliance will allow a renter to get the keys to a vehicle without having to meet the car’s owner.
“General Motors, through OnStar, and RelayRides have joined forces to create an entirely new mobility solution for U.S. drivers interested in more affordable, sustainable and collaborative automobile options,” explained GM Vice Chairman Steve Girsky. “Our exclusive relationship with RelayRides provides an exciting new choice: the first automobiles to run on collaborative consumption.”