Virtually every Chevy that will roll off the assembly line next year will feature a built-in 4G LTE connectivity that can provide anyone in the car access to a mobile WiFi hotspot. General Motors’ OnStar unit, meanwhile, offers many of its customers access to a mobile concierge service – as do a number of competitors.
But a surprising number of owners don’t bother to use either of those features – which are among the most underutilized among a raft of high technology features and services automakers are building into their latest vehicles, according to a new study by J.D. Power and Associates.
The 2015 Drive Report finds that 20% of recent new car buyers have not yet used half of the high-tech additions to their vehicles during the first three months of ownership.
But what may be the biggest surprise in the Drive Report is that supposedly tech-centric Millennials are proving particularly slow to embrace all the new features supposedly designed to attract them to today’s newest, highest-tech vehicles.