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OnStar Spreads its Wings at CES

New services, new markets part of GM telematics arm’s plans.

by on Jan.09, 2012

OnStar wants to connect users to the "cloud" for a variety of onboard services.

It’s already the biggest onboard telematics service in the U.S., but OnStar has far grander aspirations, with a variety of new concepts being unveiled at this week’s Consumer Electronics Show, in Las Vegas.

The General Motors subsidiary will be showing off a prototype Chevrolet Volt that can draw a variety of broadband services down from the “cloud,” while it is also revealing the first of what could be a long list of smartphone app-like services that it promises will offer some useful services to OnStar subscribers.

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“We’ll be using CES to show where the brand is and where it will be going forward,” says spokesman Vijay Iyer, part of the OnStar team in Sin City this week.

The pioneering telematics company also is preparing to expand its reach, hoping to target potential customers around the world – as well as motorists who don’t own a General Motors vehicle.