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eBay Motors Now Offers New and Used Car Clicks

New or used vehicle shopping said to be improved.

by on Feb.11, 2010

The online auction site, eBay Motors, today changed its format to offer shoppers the option to choose either new cars or used cars.

This new vehicle option is said to allow franchise dealers to target local consumers ready to purchase a new vehicle in a no-haggle environment. Through this new car offering, more than 2,600 certified Zag dealers join the eBay Motors family.

The site offers “everyday cars for everyday drivers,” as well as collector cars, motorcycles, auto parts and accessories

This revised format builds on existing selling options for new vehicles offered by eBay Motors, including National Market, which lists vehicle inventory to more than 10 million  visitors each month, and Local Market, which allows dealers to offer deals only to nearby buyers.

Dealers can now choose from a variety of new car selling options on eBay Motors, including auction, fixed price, best offer or an online classified ad. This may or may not make car shopping easier for consumers in my view.

Currently, new vehicles make up about 13% of all autos sold on eBay Motors. And coverage is spotty depending on where you live and how many — if any — dealers are participating.

Click and Bye, Bye

GM and eBay discontinue online selling in California.

by on Sep.30, 2009

GM marketing executives starting with Bob Lutz must prove they can move metal.

GM marketing executives starting with Bob Lutz must prove they can move metal.

General Motors Company will today stop selling new cars and trucks in California online through eBay. The move comes as a surprise given previous executive remarks on the experimental program. During a press conference on September 1, GM said its nascent California eBay project resulted in 4,000 shoppers who negotiated a new vehicle price in the first three weeks of the program.

GM had extended the eBay program through the end of September. Retail sales in California during August when the program began were up 63% — roughly three times the national increase in sales. However, the CARS program, aka Clunkers, was also an influence on August results.

“Once the California program winds up, we’ll take a look at the results and determine if we should roll it out nationally later this year,” LaNeve said then.

Well, the results are apparently not good enough for the company, which is struggling to maintain its market share after decades of decline.

A GM spokesperson said the current national “May the Best Car Win” marketing effort is the company’s current area of concentration. The initial results of that controversial campaign, which offers a 60- day money-back guarantee and has the Chairman pitching it on TV, will not be known until September sales are reported tomorrow.

Still Online!

Still Online!

Year-to-date GM sales are off 35%. GM dealers in the United States during August delivered 246,479 vehicles, the company’s highest total in 2009. The August total, when compared with a very strong sales performance in August 2008 from “an Employee Pricing” promotion then and lower fleet sales this year, was down 20%. Overall, retail sales were down 17% while fleet sales declined 29%.

GM said the eBay program resulted in 1.5 million unique web visitors and it produced about 15,000 leads for dealers.