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Fiat Pulls Cover off Stretched 500L

Is longer really better?

by on Mar.06, 2012

The new 500L is about 2 feet -- and 2 doors -- longer than the original Fiat 500.

“Bigger is better,” or so goes the classic American mantra, something that led to the gigantosauruses that once ruled U.S. highways.  Fiat, on the other hand, was one of a growing number of makers that opted for the idea that small is beautiful.

Or so it seemed with last year’s launch of the pint-sized Fiat 500.  The little Cinquecento has been going momentum in recent months, after a dreadful launch, but it’s probably no surprised that as they rewrite the brand strategy Fiat officials are also wondering whether bigger – at least a little bit bigger, anyway – might indeed be better.

Insight!

They’ll soon find out, thanks to the Fiat 500L, the stretched version of the minicar that’s now on display at the Geneva Motor Show.  The stretch model adds “practicality and substance,” declared the Italian maker’s global brand chief Olivier Francois – which translates into two more doors and an extra two feet, nose-to-tail.

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