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Ford Reveals Aggressive Product Plan for Europe

“We’ve come through the worst,” says Odell.

by on Jun.15, 2011

Ford lays out plans for all-new products, including the replacement for the Focus ST.

Ford is planning to introduce an array of 20 new or significantly freshened vehicles in Europe over the next three years and will use existing plants in Spain, Germany, Romania and Turkey to carry out the plan.

The program is designed to help Ford turn things around after a devastating downturn worsened by the 2009 economic crisis.

“We’ve come through the worst of the economic crisis as a strong and profitable company, and we have a full pipeline of exciting vehicles coming to market,” said Stephen Odell, chairman and CEO, Ford of Europe, “Now we are taking the right actions to grow profitably in Europe.”

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With the automaker pressing ever further with its One Ford strategy, however, the plans for Europe will be felt around the world, notably in the United States, where next-generation models, such as the Fiesta and Ford also will be introduced.  The changes coming in Europe, meanwhile, are designed to support CEO Alan Mulally’s plans to grow global sales by more than 50%.