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Acura Races A Step Closer to Production with Latest NSX Supercar Concept

Updated show car is larger, features full interior and high-performance hybrid drivetrain.

by on Jan.15, 2013

The revised Acura NSX prototype is slightly longer and wider than the 2012 version - but maintains the same basic proportions.

The once and future Acura NSX has taken a big leap closer to returning to production, the Honda luxury division revealing a second prototype version of the supercar during a preview at the North American International Auto Show in Detroit.

The original Acura was a high-profile flagship for Acura in its first incarnation, but the maker spent years struggling to find a strategy for bringing it back into production before revealing a distinctive new concept car at last year’s Detroit Auto Show.

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That prototype was little more than a mock-up, but the one on display at Detroit’s Cobo Hall on the Acura stand for the new several weeks is a running prototype, albeit still not ready for prime time.

“It’s a big step closer to the production model,” Mike Accavitti, the Acura marketing chief, told after the latest prototype’s unveiling.


Milestones: Marysville Produces 10-Millionth Honda; Anna Marks 25 Years of Engine Assembly

Honda went from motor scooters to a global auto, motorcycle and small engine leader because of its U.S. assembly plants.

by on Jul.21, 2010

Anna Engine Plant has grown to become Honda's largest powerplant factory, with an annual capacity of 1.18 million four- and six-cylinder engines.

The Marysville Auto Plant in Ohio has become the first Honda plant outside of Japan to assemble 10 million vehicles. This milestone passed with the production yesterday of an Accord sedan.

The Accord was immediately moved into the plant’s West Cafeteria for display alongside the first generation of the Accord produced at the plant. (See Driving the 2010 Honda Accord)

And just this morning, government and community leaders joined Honda associates at Honda of America Mfg.’s Anna engine plant to celebrate 25 years of manufacturing there.

In addition to producing the engines that power many Honda and Acura automobiles, Anna Engine has provided the basis for the creation of numerous supporting parts plants in Ohio.

Since starting with just 94 associates on 22 July 1985, the Anna Engine Plant has grown to become Honda’s largest auto engine factory, with an annual capacity of 1.18 million four- and six-cylinder powerplants, which Honda says is enough to stretch from Cincinnati to Cleveland and back again. The Anna plant supplies engines to five Honda assembly plants in Ohio, Indiana and Ontario, Canada.


The Accord, of course, was the first Japanese-nameplate car assembled in the United States starting in November 1982 when it was being made both in Japan and in what was then a brand-new automobile assembly plant in Marysville, Ohio.


Milestones: 50 years of American Honda

Honda went from motor scooters to a global auto, motorcycle and small engine leader because of its U.S. moves.

by on Jul.16, 2009

1959 Honda Enters U.S. Market, although this ad campaign came later.

First-year Honda motor scooter sales in the U.S. amounted to about 1,700 units.

A little over 50 years ago a handful of Honda associates led by 39-year-old Kihachiro Kawashima began signing up U.S. motorcycle dealers, working out of a small storefront office in Los Angeles, California.

The Honda Super Cub (50), Dream and Benly motor scooters were the initial Honda products sold in the U.S. First-year sales amounted to about 1,700 units.   

American Honda‘s Japanese parent company was only itself 11 years old when it decided to start  the first overseas subsidiary, in keeping with the philosophy of Japan’s Ministry of Trade and Industry’s export-driven industrial policy.

From this meager start, and because of a series of bold decisions that surprised much more conservative auto companies, such as Toyota and Nissan, Honda has grown to be a global giant, largely because of its steady expansion in the large, open and profitable U.S. market.

Today, American Honda employs more than 27,000 associates who are active in the design, development, manufacturing, sale and servicing of Honda and Acura products. The offerings now include automobiles, motorcycles, ATVs, personal watercraft, power equipment, and a light jet aircraft that is under development.

At the podium, Kazuo Nakagawa, 1st Honda of America Manufacturing (HAM) President.

At the podium, Kazuo Nakagawa, the first Honda of America Manufacturing (HAM) President.

Honda now operates 10 U.S. manufacturing plants, with two new plants under construction, along with 14 research & development facilities and more than 12 regional sales, parts and service, and finance offices around the country. 

The company’s network of U.S. parts suppliers has 545 companies in 34 states, with annual purchases exceeding $17.5 billion in 2008.

Like all other automakers operating in the ongoing Global Great Recession, Honda is currently struggling. The parent company lost almost $2 billion in the last quarter, and is under extreme pressure to stay profitable going forward, although, thus far, it is doing a better job of this than rivals Nissan and Toyota, which have been posting far deeper losses for longer periods of time.


Honda S2000 drives off into the sunset

Follows decision to scrub new NSX supercar

by on Jan.26, 2009

Honda's S2000 is ready to drive off

Honda's S2000 is ready to drive off

Wrapping up a 10-year run, Honda’s S2000 roadster will drove off into the automotive sunset at the end of the 2009 model-year. The announcement follows the Japanese automaker’s decision to scrub the launch of an all-new NSX supercar.

Hailed by some, hated by others, the S2000 was a high-revving 2-seater that was originally intended as a short-run celebration of Honda’s 50th anniversary. It became notably popular on the local motor sports circuit, especially after the introduction of the S2000 CR – or club racer – edition.

“The S2000 is a sports car designed by enthusiasts for enthusiasts,” said John Mendel, executive vice president of American Honda Motor Co., in a prepared release. “It raised the bar for all future roadsters, and it’s already considered a classic by many Honda fans.”