Perhaps nothing symbolizes the Mercedes-Benz brand like its classic S-Class model. But while the big sedan is set for a remake next year, expect Mercedes and the sibling Smart brand to put an increasing emphasis on downsized products that reflect the ongoing shift in the global luxury market.
Nonetheless, downsized doesn’t have to mean down-market, emphasized Dieter Zetsche, CEO of parent company Daimler AG.
While Zetsche stresses it is “very important to maintain and strengthen our role in traditional segments,” he is quick to add that, “If we want to grow and don’t want to lose our customers, we have to downsize.”
Mercedes offered a hint of what’s to come during a sneak preview at the North American International Auto Show in Detroit earlier this month, providing reporters a brief look at the all-new 2014 Mercedes-Benz CLA.